About Us

Hello from Ellie N Leo!

We’re Ellie N Leo, a little toy shop with big dreams, born right here in Singapore!
Our adventure kicked off in 2023 when we realized there's a gap in the Singapore toy market.

We started this store with one simple idea: "Play is the Best Way to Learn". Thanks to all your love, we’ve now graduated to our very own website—so you can browse, play, and learn even more easily!

At Ellie n Leo, we’re all about educational toys that spark curiosity, encourage creativity, and support your little one’s development.

Our Mission

We believe playtime is more than just fun, it’s where learning truly begins.
That’s why our mission is to bring you a handpicked collection of toys that help kids grow smarter, stronger, and happier, one play session at a time.

We’re here to make sure every child has access to toys that are:

Meaningful (not just another plastic thing in the pile!)

Engaging (think hands-on, minds-on!)

Affordable (so you can say yes to that extra toy guilt-free)

Why Shop with Us?

🧠 We curate with care – Only the best educational gems make the cut

💰 Wallet-friendly prices – Because quality learning shouldn’t cost a fortune

📦 Singapore-based – Fast local delivery and loads of local love

🎁 Small shop, big heart – Every single order means the world to us